Al Ferguson

WORK HISTORY

EDUCATION

SKILLS

ABOUT AL FERGUSON

Founder & CEO of Dadsnet Group; digital community marketing > Want to reach a unique, engaged audience with high quality content? See or read on.My name is Al, I\'m the founder of Dadsnet which is not only the UK\'s largest & most engaged community of Dads but also provides brands the opportunity for highly effective marketing opportunities using a proven formula that combines insight, content & community resulting in big impact.and yes - it works. For instance, over the last few years I\'m proud to have: Grown Dadsnet\'s ‘Following’ on social media to Acquired a client list including some of the world\'s largest companies. Won awards for a platform offering support & advice to thousands of dads. Beaten our target engagement rates for every campaign we\'ve ever worked on. How Can Dadsnet Help You? Content Creation Would you like to base your marketing on insight pulled directly from the very people you\'re looking to reach.without using multiple agencies?With all our campaigns, we gather insight & information that underpins the content we create. Content such as podcasts > we own 5 of the UK\'s best Dad & parent podcasts with more in the pipeline. Content such as user generated video > the big social platforms love video, and consumers love user generated video. Content such as editorial, static images, gifs, memes, live streams and so on. For more details, please visit: Content PublishingCommunities are the new influencer. But with 10x the engagement. They\'re already talking about products, services & looking for recommendations. Whether it\'s what BBQ to buy, which family car has the biggest boot, how small a pushchair folds up or which supermarket has the best BOGOF deals. The point is that, they\'re already talking about you. So you just need to join the conversation. To get in touch for more info, just send over a DM, or visit Influencer MarketingWe work with a growing roster of UK social creators across the lifestyle, food, fashion, entertainment, sport, DIY, fitness, and education industries. And partner with brands, agencies and publishers to find the most suitable commercial deals to reach these engaged audiences. We believe that influencer marketing goes beyond an image, a video, or a story. Instead, it should be about relatable moments that show authentic conversation-Specialities.Digital marketingContent marketingSocial Media marketingDigital marketing consulting