Akvilė Lukauskaitė Thorpe

WORK HISTORY

EDUCATION

SKILLS

ABOUT AKVILĖ LUKAUSKAITĖ THORPE

Marketing has always been my playground. I love figuring out what makes people tick, testing new ideas, managing different marketing projects and turning strategy into something that actually works.Over the past almost 10 years (), I’ve worn a lot of hats: planning campaigns, running projects, events, managing teams, diving into data and helping brands grow with various brand awareness and lead generation campaigns. My sweet spot is connecting strategy, creativity and results, and making sure the work we do actually moves the needle with prospects/clients and is also understood across the organisation. What I get up to- Planning and delivering multi-channel campaigns- Growing brand visibility and keeping it fresh- Working with teams across the business to make sure marketing actually supports business goals- Using data to figure out what’s working (and what’s not)- Keeping everything ticking behind the scenes (project management is my hidden love)- Constantly testing, iterating and improving- Organising and managing events Why I love marketingBecause it’s a mix of brain and creativity.I’m obsessed with campaigns that are both clever and measurable. Trying new tools, experimenting with ideas and seeing real impact is what keeps me excited every day. What I like to talk/post about- Brand growth and positioning- AI optimisation for different marketing tech, tools and objectives- Team collaboration and cross-functional magic- Company culture and work/life balance🫧 Outside the marketing bubbleI’m always noticing how brands talk to people. What clicks, what fails and how to make it better. Happy to connect with marketers, growth enthusiasts, brand nerds or anyone with a love for ideas that actually work.