Akshay Kattam
Growth Marketing Specialist @Bold Capital
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WORK HISTORY
Growth Marketing Specialist @Bold Capital
US
Recruited as a Growth Marketing and Influencer Marketing Specialist. My primary responsibility is to work on the performance marketing for D2C brands at BoldCapital. Developed and successfully executed a D2C Growth strategy through various data-backed initiatives such as personalization, churn prevention, predictive pricing, marketing automation, etc. Conducting online marketing campaigns for clients through Search and Social platforms including Google Ads, Facebook, Instagram, Snapchat, Tiktok, and LinkedIn. Oversee the design and delivery of reports and insights that analyze program success in areas such as customer acquisition and retention, product lifecycle, campaign effectiveness, pricing strategies, new feature impact, etc.Key Contributions/Achievements(Growth):Scaled the retention rate of a Beauty & Cosmetic brand by 25% which contributed to 40% of the overall revenue from repeated customers. Increased the product subscription rate by 5% MoM. Scaled a fitness brand sales by 5X orders per day using the conversion rate optimization using the Clickfunnels and Russel Branson strategy to create the converting landing pages. Scaled a automotive accessories brand by 10X in revenue, taking the overall business from $150K/month revenue to $1.5M/month. Key Contributions/Achievements(Influencer Marketing):Launched the subsidiary brand BoldFY focused on Influencer marketing. Worked on the market research, competitor analysis, building the brand, and launching the logo & website.Closed around 70+ Influencer deals for a D2C in a span of 90 Days on a barter system basis by automating the Influencer research, Shortlisting, signing the contract, shipping the product, and getting the final creative from Influencer using the tools Dovetale, Closed and Pandadoc.Hands-on experience with Dovetale, Heepsy, Closed, Tiktok Market place, and Snapchat marketplace.Attended a masterclass and completed the certification on Reels strategy for Instagram.
EDUCATION
Guru Nanak Institutions(GNI)
Bachelor of Technology - BTech, Computer Science
ABOUT AKSHAY KATTAM
K. Akshay KumarGrowth Hacker | Digital Marketer | Story TellerSmart, Strategic and Business Savvy Growth Hacking and Digital Marketing Professional with a 6+ Years of Progressive Experience across a broad range of Digital Marketing Platforms and varied Industry Segments. Proven Ability to combine Vision, ingenuity and strategic Business Development with well developed Project Management and leadership qualities to support Branding and Business Development across digital platforms.Areas of Expertise include:Growth MarketingPerformance Marketing Digital Marketing Strategy Search Engine OptimizationSearch Engine Marketing(SEM, PPC) Pitch & Strategy Deck creationSocial Media Marketing Media Buying & Content MarketingSocial Media Optimization & Client Servicing.
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