Akshata Kelkar
Marketing Executive @Royal Realtors Group
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WORK HISTORY
Marketing Executive @Royal Realtors Group
Mumbai, IN
Digital Strategy & Performance Marketing:Manage paid media campaigns across Google Ads and Meta platforms, optimizing for lead quality and cost efficiency.Monitor campaign performance metrics including CPL, ROAS, and conversion rates to ensure maximum ROI.Budget Planning & Revenue Impact:Manage and allocate annual digital and offline marketing budgets effectively to maximize returns.Analyze marketing spend versus booking value to ensure profitable campaign performance.Optimize cost per booking through continuous testing, targeting refinement, and audience segmentation.360° Campaign & Launch Management:Lead end-to-end marketing for project launches, possession campaigns, and promotional events.Coordinate digital, print, outdoor, and on-ground activations to ensure unified brand messaging.Plan and execute large-scale marketing events and handovers to enhance brand visibility and engagement.Sales and Pre Sales Alignment & CRM Coordination:Work closely with sales teams to align marketing strategies with inventory movement and conversion goals.Track lead flow and funnel performance using CRM systems to improve lead-to-booking ratio.Generate weekly and monthly performance reports for management review and decision-making.
EDUCATION
University of Mumbai
Bachelor of Science - BS
ABOUT AKSHATA KELKAR
Dynamic marketing professional with 4 years of diverse experience across real estate and edtech industries.I began my career in pre-sales and client communication within the real estate sector, moved into sales and business development in edtech, and now lead 360° marketing initiatives in the real estate industry.My journey has built a strong foundation in lead generation, campaign strategy, brand positioning, digital marketing, and customer engagement — blending creativity with data-driven decision-making.I’m passionate about creating meaningful brand experiences that drive growth, strengthen visibility, and deliver measurable results.Core Skills:Real Estate Marketing | Brand Strategy | Vendor & Agency Management | Event Planning | Content Creation | CRM Tools | Performance Marketing | Offline Marketing | Social Media Management
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