Akkta Panwar

WORK HISTORY

EDUCATION

SKILLS

ABOUT AKKTA PANWAR

I\'ve written ads. Directed films. Built a brand from scratch. Developed shows for Amazon, JioStar, Disney+Hotstar. Sat in writers\' rooms. Run creative teams. Scouted IPs. Won awards. Made things that aired. Made things that didn\'t. Learned more from both than I expected.Fifteen years of wading through different waters will do that to you.Most people pick a lane. I picked the river.Today, I am building the creative family at Adsto Media House, and writing my first feature (along with developing a dozen other ideas). Because the day I stop making things is the day the world becomes flat for me, and as long as we\'re all alive, let\'s agree that the world is round. We are drowning in content. Everyone is making something. Most of it disappears before it\'s even finished buffering. I\'m now interested in the work that sticks; The story you\'re still thinking about three days later; The campaign that made you feel something you didn\'t expect to feel; The show you recommended to someone before the episode even ended.I\'ve worked at the intersection of story and strategy. Bird\'s eye and ground level. The kind of writer who has also been a producer, a brand builder, a development executive. Which basically means I don\'t just hand you a script and disappear. I understand what you\'re building, who it\'s for, and what it needs to do in the world.Fiction. Non-fiction. Branded content. Series. Features. Campaign narratives. If it needs a spine, a real one, I\'m interested.Let\'s build something that lasts longer than one scroll.