Akif S.

Digital Marketing Manager @Time Products Uk Limited

Leicester, GB

At Time Products UK Ltd, a leading British watch company behind iconic brands such as Sekonda, Accurist, and Limit, I lead digital marketing strategy for two of the UK’s most recognisable watch brands, driving performance and revenue growth across all digital channels.•Lead performance marketing strategy across Google Ads, Meta Ads, Amazon Ads, and Affiliate channels.•Manage large advertising budgets across multiple platforms, ensuring efficient allocation and strong ROAS growth.•Oversee agencies for Google, Meta, and Amazon Ads, driving strategy, optimisation, and bi-monthly reviews.•Improve conversion value, conversions, CTR, CVR, and overall revenue while lowering CPC and CPA.•Use platform automation (bidding, audience signals, experiments) to optimise performance.•Test new audiences, use customer match lists, and leverage upper-funnel activity to strengthen retargeting.•Run A/B testing on creatives, ad copy, and audiences to refine engagement and efficiency.•Align campaigns with promotions, collections, and launches with eCommerce and creative teams.•Manage Affiliate Marketing via Awin, executing partner promotions and validating commissions.•Analyse performance using Google Ads & Meta Ads built-in reporting tools, GA4, Looker Studio, GTM, Amazon Ads reporting tool, and Microsoft Clarity to monitor key KPIs including ROAS, CTR, CVR, CPC, CPA, and average order value.