Akanksha Priya
Head of Brand & Digital @Mount Olympus Group Of Schools
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WORK HISTORY
Head of Brand & Digital @Mount Olympus Group Of Schools
Gurugram, IN
As part of the founding family of Mount Olympus Group of Schools, I’ve taken on the responsibility of shaping and evolving the brand narrative to reflect our institution’s values, aspirations, and growth. Overseeing brand and marketing strategy across multiple campuses, I drive brand growth and visibility for the Group, aligning marketing efforts with strategic business and academic goals.* Led the creation of brand guidelines and positioning from the ground up, giving Mount Olympus a clear, consistent, and modern identity across all campuses.* Responsible for upholding brand standards across internal and external touchpoints, ensuring consistency and clarity.* Drive end-to-end brand strategy, including public perception, academic visibility, and admissions marketing, to ensure every initiative aligns with our long-term vision.* Direct brand-led communication across consumer and corporate touchpoints, creating a cohesive brand presence rooted in trust and educational excellence.* Oversee full-funnel marketing (ATL, BTL, TTL) with a strategic focus on growth, visibility, and value.* Leading integrated marketing strategies to enhance brand recognition and improve ROI across key channels.* Guide internal teams and external agencies to deliver impactful campaigns while preserving brand voice and agility.* Manage digital presence and performance, ensuring consistent growth and brand discovery.* Collaborate closely with operations and admissions teams to align brand efforts with on-ground results and admissions goals.* Lead the planning and execution of high-visibility campaigns and public events that enhance our reputation and stakeholder trust.* Guide annual marketing planning to ensure continued brand growth and alignment with institutional objectives.
EDUCATION
Xavier Institute of Communications, Mumbai
Post Graduate Diploma, Advertising and Marketing Communications
Amity International School, Gurgaon
Non Medical Science
Kamala Nehru College
Bachelor of Arts (B.A.), English Literature
ABOUT AKANKSHA PRIYA
Branding and Marketing have always been more than a profession - it’s a creative outlet. After over a decade in the branding and digital marketing space, working with iconic brands like Coca-Cola, BMW, Swarovski, and Dunkin, I transitioned into a dual role: managing my family’s education business while continuing to consult as a brand strategist and storyteller.At Mount Olympus Group of Schools, I’ve been leading the charge in defining a cohesive brand identity, aligning academic initiatives with public-facing campaigns, and driving strategic marketing across multiple campuses. It’s where purpose meets passion - to build something meaningful from the inside out.My educational background in English Literature and Marketing shapes the way I think, communicate, and solve problems - with clarity, empathy, and creativity. I enjoy translating business goals into compelling brand narratives that resonate, build trust, and stand out in crowded markets.Let’s connect if you’re looking to build or refresh a brand with purpose, personality, and presence.
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