Akanksha Srivastava
Marketing Manager @Mimi Beds
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WORK HISTORY
Marketing Manager @Mimi Beds
ON, CA
EDUCATION
Maharaja Agrasen College
BSc - Bachelor of Science, Mathematics and Computer Science statistics
Manipal Institute of Technology
MSC - Data Science, Business Analytics
Alliance Française de Delhi
Diploma in French, French Language and Literature
ABOUT AKANKSHA SRIVASTAVA
At Publicis Groupe, as Manager - Digital Media Planning, I oversee paid social and search campaigns totaling approximately monthly across platforms like Facebook, Google, TikTok, Snapchat, and OTT. My focus is on managing Haleon Global client accounts to achieve and surpass KPIs such as CTR, CPA, ROAS, and LTV. I lead eCommerce campaign optimization, collaborating with platforms such as Blinkit, Swiggy, and Zepto, while conducting A/B testing to refine strategies and improve performance. With a Bachelor of Science in Mathematics and Computer Science from Maharaja Agrasen College and a Master of Science in Business Analytics from Manipal Institute of Technology, I leverage a strong analytical foundation to develop data-driven strategies. My goal is to deliver impactful client-focused campaigns and actionable insights through detailed reporting that enhances transparency and supports business objectives.
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