Akanksha Srivastava
Business Analyst @dentsu
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WORK HISTORY
Business Analyst @dentsu
Handling end-to-end digital ad operations and performance marketing for key clients onProgrammatic Channel- Understanding business goals, creating and executing marketing strategies to achieve these goals- Analyzing performance reports and sharing insights with the client SPOCs. Actively engaging with the client on daily basis to identify and pitch account expansion opportunities- Providing strategic insights and implementing landing page optimizations, creative best practices, etc- Good understanding of multiple attribution models and hands-on experience in working with Google Analytics, Firebase, Appsflyer, Branch, Revx,RTB, etc.
EDUCATION
Savitribai Phule Pune University
Bachelor of Engineering - BE
ABOUT AKANKSHA SRIVASTAVA
Hi, nice to e-meet you! I’m Akanksha, an Engineer by degree, marketer by…
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