Ajay Sharma
Marketing Manager @Read\'s Heating
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WORK HISTORY
Marketing Manager @Read\'s Heating
CA
Management of Social media marketing campaign, Strategy, and Implementation, online and offline channels, monthly progress reporting. Strategize, Creation and management of loyalty programs and email marketing initiatives to achieve annual marketing goals and support overall business growth- Optimize marketing processes and lead generation through Omni Digital Channels email, website, content, and social channels. Market company products and by developing and implementing marketing strategy and Campaigns. Implement marketing & advertising campaigns by assembling and analyzing sales forecasts in target markets. Prepare marketing and advertising strategies, plans for Online and offline mediums use omni channel approach. Digital marketing campaign creation and execution on social platforms in collaboration with dealers (Lennox, Ecco Etc.) Email Marketing Campaign for adding new business leg. Prepare and oversee preparation of reports, presentations, and website content. Keep promotional materials ready by coordinating requirements with graphics designer (Creative Team). Research competitive products by identifying and evaluating product characteristics, market share, Pricing, and advertising, maintaining databases Plan, develop and organize Events, meetings, workshops, and trade shows by identifying, assembling, and Coordinating requirements. Monitors and Making budgets by comparing and analyzing actual results with plans and forecasts. Develop and maintain strong partnership with Vendor, Supplier, Distributors.(Lennox, Ecco, Wolseley, Tradesman, Sinclair, Alggin, Emco) Strong understanding of HVAC systems (Furnaces, A/C\'s, Sheet Metal, Fans, etc.)
EDUCATION
CCS (Chaudhary Charan Singh)University
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services, A
Digital Vidya
Digital Marketing Master Course, Digital Marketing, A
All India Management Association (AIMA)
PGDBM, Marketing & Finance, A
ABOUT AJAY SHARMA
Business and Marketing with 15 years of experience in building and spearheading growth for some of the most iconic, loved and celebrated technology brands across the world. Industries – Residential/Commercial HVAC | Mobile devices & Consumer appliance | Telecom/Broadband | Electronic Services. Areas of Expertise - Retail & Channel Management | In-Store Marketing || Go to Market | Digital Marketing || Trade & Consumer Marketing | BTL Marketing | Project Management | Business Strategy Personal Strengths - Passion to innovate and drive | Ability to work with diverse teams | Fast Learner | Challenger Mindset | Strong interpersonal and influencing skills | Team management | Excellent analytical and presentation skills.
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