Ajay Leelaa Mishra
VP Marketing @Waaree Group
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WORK HISTORY
VP Marketing @Waaree Group
Mumbai, IN
EDUCATION
Delhi University
Doctor of Philosophy - PhD, Marketing
Symbiosis Institute of Management Studies
Master's degree, Marketing
Indian Institute of Management, Calcutta
Postgraduate Programme, Marketing management
ABOUT AJAY LEELAA MISHRA
PR & Corporate Communication: Media Relations & Management on national & international scale / Market specific PR / External Relations with Government, Business Associates, Investors, Chambers of Commerce & Industries and Diplomatic Missions / Crisis Communication.•International Business Development: responsible for identifying and securing relationships with new customers and existing customers / accounts by proactively undertaking a variety of sales activities, networking, marketing and customer service activity, Develop a go to market strategy for new countries, and achieve the sales targets•Thought Leadership Positioning: Planning & exposure for top management & BODs through media and industry forum participation•Corporate Branding through Event Management: Press Conferences / Product Launch / AGM / Investors’ meet / Dealer Meet / Partner Events / Industry Events / Conferences / Appreciation Meet / Golf Events / Trade Shows / Exhibitions / Conclaves •Corporate Brand Marketing & Communication: Comprehensive Branding & Mar-Com Policy, Strategy, Research, Innovation, Brand Potential Index, Integration, Implementation & Budgeting / Advertising, Media Planning & Media Buying / Mar-Com Collateral - Concept, Content, Design & Production / AV Planning & Production / Digital Marketing & Communication strategy / Creative & Visual Communication & Management •Business Intelligence: Competition, Market, Trend and Change analysis for effective and qualitative Mar-Com strategies
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