Ali J.
Ui & Ux Designer @Prime Quadrant
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WORK HISTORY
Ui & Ux Designer @Prime Quadrant
Prime Quadrant serves over 225 affluent families across North America. Our mission is to empower families for the future and assist them across the full range of their financial, social, and human capital needs. Our culture is the Prime Quadrant PATH - we are Purposeful, Authentic, Tenacious and Humble. We are deeply grateful for the work we are privileged to do, the wonderful families we are fortunate to serve, and the exceptional team around us.
EDUCATION
University of Toronto
Master's degree, Master's of Information
Carnegie Mellon University
Bachelor of Science (B.Sc.), Information Systems
SKILLS
ABOUT ALI J.
Results-driven and forward-thinking Product Designer with expertise in UX/UI design, SaaS applications and data-driven decision-making. Proven track record of designing intuitive web and mobile experiences, building scalable design systems, and improving user engagement for B2B and B2C products.As a designer, I am passionate about bridging business goals, user needs and technical constraints to create impactful digital experiences. As well as, applying strategic thinking, research-driven design and cross-functional collaboration to build intuitive, high-quality products.Areas of Expertise: Product & UX Leadership: Experience leading cross-functional teams to design and launch user-centric products, ensuring seamless collaboration with Product Managers and Engineers. User Research & Data-Driven Design: Skilled in usability testing, A/B testing, and user behavior analysis to inform design decisions and enhance user experiences. Design Systems & UI Development: Expertise in building and evolving design systems from scratch, ensuring consistency and efficiency across products.Key Skills: UX/UI Design: Expertise in user research, wireframing, prototyping, interaction design and usability testing using Figma and other industry tools. Design Systems: Experience creating and scaling design systems to maintain visual and functional consistency across applications. User Research & Testing: Proficient in A/B testing, card sorting, usability testing and surveys to refine and validate design solutions. Collaboration & Agile Workflows: Strong experience working with PMs, SMEs, Senior Designers and Engineers in agile environments, ensuring smooth design implementation. Strategic Product Thinking: Ability to align design with business goals, optimize user journeys and contribute to product roadmaps.
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