Aj S.

Chief Marketing Officer @Real Good Foods

Los Angeles, CA, US

Drove innovation and commercialization, launching 100+ SKUs across 6 frozen and 2 refrigerated categories, within 3 sales channels, establishing multiple category-leading velocity platforms.• Built five unique $100M+ Platforms, scaling Real Good Foods into the #2 Better-for-You frozen brand in under 5 years, with 9.5% household penetration and a $300M+ gross sales run rate.• Established full-stack, in-house marketing organization (creative, digital, media, influencer, shopper) with minimal agency reliance, delivering world-class execution at highly efficient cost.• Captured 2.5M+ first-party consumer subscribers, creating one of the largest ‘owned data’ ecosystems in the frozen category and driving sustained consumer engagement.• Scaled one of the largest food brand social communities in the U.S, generating millions of monthly organic impressions and industry-leading engagement with virtually zero paid media.• Developed disruptive digital and community marketing playbook, leveraging content, influencers, and grassroots tactics to consistently outperform paid-media benchmarks.• Built and led national sales execution framework, including broker management and retailer activation, expanding distribution to 50% ACV nationwide within 5 years.• Instituted category management as a growth driver, creating data-driven analytics that strengthened retail selling stories and guided innovation pipeline development.

University of Missouri Trulaske College of Business

MBA, Finance and Management

University of Missouri Trulaske College of Business

BSBA, Finance and Real Estate