Aishwarya Shekher
Marketing Intern @Mrkt X
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WORK HISTORY
Marketing Intern @Mrkt X
Toronto, ON, CA
Collaborated with a cross-functional team to develop and implement data-driven marketing strategies for multiple client brands, enhancing their digital footprint.• Conducted in-depth market research and competitor analysis to support campaign planning and content development, resulting in more targeted client outreach.• Optimized websites and social media platforms using SEO best practices, increasing organic traffic and improving search engine rankings across clients’ digital channels.• Utilized Google Analytics to monitor web performance and user behavior, providing actionable insights.• Created a critical path, wireframes, and UI design for a client website using Figma and Canva, ensuring a user-friendly and visually cohesive interface.• Designed and developed responsive web pages using Wix, aligned with UX/UI principles and client branding guidelines.• Drafted and edited SEO-optimized website copy, blog articles, and product/service descriptions, enhancing engagement and readability across platforms.• Implemented consistent visual and branding standards across digital assets, ensuring brand alignment and increased audience recognition.• Evaluated content strategies and social channels, resulting in a 10% increase in post engagement and improved content reach.• Participated in daily team stand-ups and weekly leadership meetings to align deliverables with client expectations and timelines.
EDUCATION
Delhi University
Bachelor of Commerce (B.Com.), B.com
George Brown Polytechnic
Postgraduate Degree, Marketing
ABOUT AISHWARYA SHEKHER
With over five years of experience in full-cycle Accounts Payable, I’ve learned that great finance work isn’t just about numbers, it’s about people, trust, and making processes smoother for everyone. At TrueBlue, I processed invoices a month with 98% accuracy and helped reduce vendor disputes by resolving issues in under 24-48 hours because strong relationships with vendors and teammates matter.I’ve worked with Oracle handled $10M+ in POs annually, and led a vendor consolidation project that cut the supplier base by 12%, boosting efficiency and clarity across procurement. I also helped develop automated workflows that cut approval times by 20%because time matters too.What drives me? Solving problems before they snowball. Bringing order to chaos. And being someone the team can count on. Whether I’m reconciling statements, streamlining reimbursements, or collaborating cross-functionally, I show up with curiosity, accountability, and a calm focus even when the inbox is overflowing.Outside of finance, I’m growing my skills in analytics and digital strategy through a hands-on marketing role, adding a creative layer to my operational mindset. I believe in lifelong learning, strong coffee, and the power of getting the little details right.
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