Aishwarya Iyer
Creative Content Manager @Kreon Finnancial Services Limited
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WORK HISTORY
Creative Content Manager @Kreon Finnancial Services Limited
Chennai, IN
Brand Promotion & Student Engagement:Solely responsible for promoting StuCred — a student loan app offering short-term loans to college students — across digital channels to build awareness and position the app as a lifestyle-centric financial brand among students.Additionally managing promotions for StuCart, a student-focused discovery platform under the StuCred umbrella, offering trending deals through affiliate marketing with Amazon and commission-based partnerships with top brands like Adidas, Ajio, Samsung, and more.Social Media Management:Overseeing and executing day-to-day operations across all major platforms: Instagram, Facebook, WhatsApp, LinkedIn, and YouTube.Developing and maintaining monthly content calendars tailored to student interests and seasonal campaigns.Creating and maintaining daily performance trackers to monitor content effectiveness and engagement.Preparing weekly and monthly analytical reports for internal reviews and performance optimization.Full execution of social media content, including writing captions, selecting hashtags, and coordinating design deliverables with the creative team.Leading content ideation and creative brainstorming sessions.
EDUCATION
Welingkar Institute of Management
MBA in Media and Advertising , Media And Advertising
University of Mumbai
Bachelor of Mass Media, Mass Communication/Media Studies
ABOUT AISHWARYA IYER
Social Media Marketer | Influencer Campaign Specialist | 7+ Yrs Experience
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