Aishwary Dubey
Brand Manager @Pawfect Foods
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WORK HISTORY
Brand Manager @Pawfect Foods
Noida, IN
At Pawfect Foods, I lead end-to-end brand and GTM initiatives, overseeing packaging development, brand guidelines, creative approvals, and integrated communication across digital and ecommerce channels.I drive brand-led revenue growth by managing ecommerce operations across B2B and B2C markets, leading the D2C website revamp, setting up Google Ads and Analytics for performance tracking, and executing paid media campaigns to optimize traffic, conversions, and overall sales contribution.I also own commercialization and pricing strategy for international markets, leveraging value chain analysis, market research, and competitive benchmarking, while managing UK and US key accounts through portfolio analysis, targeted product pitching, negotiated pricing, and timely order fulfillment.
EDUCATION
Symbiosis Centre For Management and Human Resource Development
Master of Business Administration - MBA
Shri G S Institute of Technology & Science
Bachelor of Technology - BTech, Industrial and production engineering
ABOUT AISHWARY DUBEY
Driving brand and commerce growth at Pawfect Foods through high-impact marketing and commercial initiatives across India and international markets. The role involves leading strategic brand campaigns, including the India launch collaboration with Warner Bros Superman, overseeing end to end limited edition packaging & creatives development and integrated brand communication across digital and e-commerce touchpoints.I manage global e-commerce operations across B2B and B2C platforms and scale through D2C website revamps, Google Ads and Analytics implementation, performance monitoring, and paid acquisition campaigns focused on driving traffic, conversions, and revenue growth. Making expansion strategies with a strong commercial lens, using market-specific pricing, competitive benchmarking, and value chain analysis to ensure sustainable growth. Responsibilities also include managing UK and US bulk buyers through data-driven portfolio analysis, targeted pricing, product pitching and timely order fulfilment.Core SkillsBrand Management | Go To Market Strategy | E-commerce & D2C Management | Strategic Partnerships | Packaging & Product Development | Performance Marketing | Pricing & Commercial Strategy | Market Research & Competitive Benchmarking | Key Account Management | Cross Functional Stakeholder ManagementI am eager to connect with professionals in the industry, exchange knowledge, and contribute to projects aligned with these skills and aspirations. Feel free to reach out for networking opportunities, collaboration, or to explore how meaningful contributions can be made toward your organisation’s growth and success.
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