Aimée Barrie

Chief Marketing Officer (Fractional) @Refoundry

As CMO at Refoundry, I lead marketing strategy and growth initiatives that turn complex business goals into measurable results. I focus on data-driven marketing and repeatable growth systems, ensuring every campaign, process and workflow is measurable, optimised, and aligned to business objectives. My work blends strategic brand building with tactical execution to generate tangible impact.Core Areas of Impact:Brand Strategy and Market Positioning:• Develop and execute brand strategies that clearly differentiate Refoundry in competitive markets• Align messaging, content, and visual identity to target market segments and buyer personas• Translate strategic positioning into campaigns that increase awareness, engagement, and demand• Leverage SEO and content strategy to increase organic visibility, drive qualified traffic, and support lead generationOperational Systems and Scalable Frameworks• Build marketing operations frameworks that track pipeline, campaign performance, and revenue impact• Implement SOPs, dashboards, and reporting systems to monitor KPIs, marketing ROI, and team efficiency• Translate strategy into repeatable processes that can scale across clients, channels, and marketsLead Generation and SQL Creation• Design targeted campaigns to generate Sales Qualified Leads (SQL) that meet strict criteria for fit and intent• Use multi-channel demand generation including email, paid media, content, and partner programs to deliver measurable SQLs• Track every stage of the lead journey to continuously optimise conversion rates and pipeline velocityGrowth LeadershipI combine strategic vision, operational rigour, and data-driven insights to accelerate growth. Every initiative is designed to strengthen the brand, scale systems, and create predictable, high-quality pipelines that drive revenue.