Ailsa Bates

Content & Campaign Manager @CHASE

Dalkeith, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2024 — Present

Content & Campaign Manager @CHASE

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Edinburgh, GB

EDUCATION

N/A

Heriot-Watt University

MSc, IT

1992 — 1992

Dartmouth College

Philosophy

1989 — 1993

The University of Edinburgh

MA, Philosophy & Economics

2009 — 2009

MIT Sloan School of Management

Entrepreneurial Development Program

SKILLS

Web AnalyticsOnline GamingMobile DevicesInformation ArchitectureIphoneGame DesignGamingStrategyE-CommerceMmoVideo GamesBrand DevelopmentUser ExperienceContent StrategyMobile ApplicationsSocial MediaBusiness PlanningManagementXbox 360Game DevelopmentUser Interface DesignCopywritingMarketingWeb DesignOnline AdvertisingCasual GamesPublishingMobile MarketingSEOMonetizationCommunity SitesQuality AssuranceEntrepreneurshipPhotoshopMarketing CommunicationsFacebookMobile GamesCmsWeb ContentComputer Games

ABOUT AILSA BATES

Experienced marketing expert with a strong background in digital marketing from project specification to completion including developing information architecture, content creation, production and quality control. Offline marketing experience from brand development to printed collateral and events. With a background in computer games, digital is where my heart sits but not in isolation: the best digital marketing works seamlessly with offline collateral, PR, events and a strong brand. As an ex copywriter with good SEO/PPC experience I understand content from the ground up and can create website copy, blogs and articles or create a content strategy and brief into a writing team. Experienced in leading pitches and sales meetings as well as managing staff, I am used to liaising and reporting up to board level and working across the globe in International businesses.

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Ailsa Bates — Content & Campaign Manager at CHASE in Dalkeith, GB | Unifers