Ahyoung Roh
Cqm Cmf Designer @Kia America
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WORK HISTORY
Cqm Cmf Designer @Kia America
Irvine, CA, US
I am a CQM / CMF Designer at Kia America, with my work primarily centered on Color Quality Management while actively contributing to CMF design development across the automotive design process.My role bridges design intent and production reality, balancing creative CMF exploration with material performance, quality perception, and sustainability. I am particularly interested in how thoughtful color, material, and finish decisions can enhance user experience, support responsible material choices, and strengthen brand identity.I collaborate closely with design, engineering, and supplier partners to deliver high-quality, production-ready CMF solutions that align with both design vision and long-term value.
EDUCATION
Stanford University Graduate School of Business
Sustainability Studies
ArtCenter College of Design
Bachelor of Science - BS, Transportation Design (CMF track)
ABOUT AHYOUNG ROH
I am a Designer specializing in Color, Material, and Finish (CMF) design at Kia America, with a strong foundation in Color Quality Management (CQM) and sustainability within the automotive industry.My work focuses on shaping CMF concepts and strategies that balance creative vision, material performance, quality perception, and environmental responsibility. Through my background in CQM, I bring a quality-driven and detail-oriented perspective to design decisions, ensuring that concepts translate seamlessly into production.I am particularly interested in how sustainable materials, thoughtful color development, and long-term durability can elevate user experience and strengthen brand identity. I collaborate closely with cross-functional teams to deliver design-led, production-ready CMF solutions that reflect innovation, craftsmanship, and responsible design.Technical Toolkit: 3Ds Max, Alias, V-ray, Gravity Sketch, Adobe Creative Cloud, and Substance 3D.
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