Ahmad M.
Marketing Operations Manager @Upbuild Global Inc
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WORK HISTORY
Marketing Operations Manager @Upbuild Global Inc
New Delhi, IN
Marketing operations and growth specialist owning CRM, automation, paid media operations, and full-funnel execution for high-ticket certification programs, aligning demand generation with enrollment and revenue.Key Responsibilities- Manage daily workflows across departments to streamline execution and maintain quality standards across all training cohorts- Own marketing operations and funnel execution from lead capture to enrollment across multiple geographies- Lead CRM and marketing automation using GoHighLevel, including integrations, workflows, lead scoring, and lifecycle tracking- Lead process improvements and resource optimization initiatives to boost operational efficiency and reduce delays- Support data-driven decision-making by monitoring performance metrics, reviewing budgets, and identifying growth opportunities-Drive retention marketing via Email, SMS, IVR, missed-call flows, and WhatsApp (WATI) to improve engagement and conversions- Implement UTM frameworks, attribution models, and CRM reporting (MQL, SQL, CPL, CPA, cost per conversion)- Partner with product, tech, sales, and admissions teams on landing pages, CRO, and GTM executionImpact Highlights: • Successfully run multiple high-volume training cohorts each month with operational consistency. • Improved cross-team coordination, resulting in faster execution cycles and increased lead conversions. • Played a key role in building scalable systems that support both learner satisfaction and business efficiency through marketing.
EDUCATION
Manav Rachna International University
Bachelor of Technology (B.Tech.), Mechanical Engineering
Indian Institute of Management Rohtak
Advanced Digital Marketing & AI Strategies, Advanced Digital Marketing
ABOUT AHMAD M.
I design and deliver systems that bring learning to life.With over 8 years of experience leading operations and marketing in the EdTech space, I’ve transformed ambitious ideas into nationwide programs—scaling digital classrooms, launching robotics curriculums, and empowering educators through technology. I’ve built teams from the ground up, implemented SOPs that cut execution time by 30%, and launched B2B/B2C platforms within a month—driving visibility and growth.I thrive at the intersection of strategy, execution, and storytelling. From mentoring cross-functional teams to collaborating with marketing on go-to-market plans and brand presence, I focus on building scalable systems that align people, processes, and performance. Whether data-driven decision-making or hands-on problem-solving, I bring structure, adaptability, and a solutions-first mindset to every challenge.Passionate about education, impact, and innovation, I’m always open to conversations about meaningful opportunities that allow me to grow, build, and contribute.Let’s connect.
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