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Agustin Falivene
Co-founder @Jobacademy
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WORK HISTORY
Co-founder @Jobacademy
En Job Academy ayudamos a cientos de alumnos de LATAM, enseñándoles lo que el mercado laboral actual realmente exige.Ofrecemos formaciones prácticas en empleabilidad (CV, LinkedIn, entrevistas, trabajo remoto) y en profesiones digitales como marketing, data, programación, IA, ciberseguridad y más.
EDUCATION
Instituto Tecnológico de Buenos Aires
Bachelor of Business Administration - BBA, Business and Technology Management
Massachusetts Institute of Technology
Emerging Technologies Program | Blockchain: Disruptive Technology
University of Cambridge
First Certificate in English (FCE)
University of Cambridge
Certificate in Advanced English (CAE)
ABOUT AGUSTIN FALIVENE
I\'m a Data-driven Marketing & Analytics professional with 8 years of experience helping companies make smarter decisions through data.I’ve worked at leading organizations such as Google, McKinsey, and Kraken, as well as top marketing agencies — partnering with 250+ companies across 15+ countries, including AXA, Sony, BBVA, PepsiCo, T-Mobile, J&J, Patreon, Mondelez, Yamaha, Diageo, and Leroy Merlin, among others.My work bridges marketing strategy, analytics, and experimentation — helping teams understand what truly drives growth:• I’ve managed performance marketing accounts with budgets up to USD $6M/month, including Fortune 500, SMBs and startups, across several industries (B2C, B2B, Finance, Real Estate, Travel, Ecommerce, SaaS, etc.).• Managed relationships with hundreds of client stakeholders — from managers and directors to C-level executives — ensuring alignment across strategy, performance, and results.• Built dashboards (Tableau, Looker Studio) to translate complex marketing data into clear visual insights, helping teams and leadership track KPIs, detect trends, and make data-informed decisions.• Developed ETL pipelines (dbt, Airflow, AWS) to clean, unify and automate the flow of data across multiple channels.• Transformed raw data into actionable insights through advanced analytics: A/B testing, incrementality tests, segmentation, RFM, funnel analysis, CRO, unit economics (retention cohorts, CAC, & LTV), forecasting, NBA (cross/up-sell), attribution and marketing mix modeling — all with the goal of improving ROAS, CAC, CVR, LTV and any other key metric tied to growth objectives.Today, I combine technical skills with business acumen to help brands scale efficiently and make data-driven decisions that have measurable impact.Tools & Skills: • Data: SQL, Python, Tableau, Looker Studio, GA4, Mixpanel, Amplitude, Segment, BigQuery, AWS, Appsflyer, dbt, Airflow, Zapier, Funnel, Supermetrics, Excel/Google Sheets, etc.• Marketing: Google Ads, Meta Ads, Linkedin, TikTok, Google Tag Manager, SEMrush, SimilarWeb, Search Console, Hotjar, HubSpot, SendGrid, Klaviyo, Braze, etc.
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