Sofia Aguilar
Trade Marketing Specialist @Unit 1
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WORK HISTORY
Trade Marketing Specialist @Unit 1
Ensures flawless execution of retail and trade marketing initiatives across European markets and points of sale. • Manages brand assets, signage, campaign kits, and POS materials, ensuring consistent implementation and brand visibility. • Oversees in-store compliance through audits and monthly store visits. • Monitors execution performance and delivers accurate, timely reporting at a regional level. • Supports the European activation pipeline through strong coordination, field execution, and cross-market follow-up.
EDUCATION
University of Buenos Aires
Licenciatura, Administración
ESCP Business School
Master's degree, Administración y gestión de empresas, general
Capacitarte
Curso de Criptomonedas: Inversiones y Finanzas, Bitcoins y Tecnología Blockchain, Finanzas
Escuela superior de teatro Andamio 90
Actuación I, II, III y IV
Wine & Spirit Education Trust
WSET LEVEL 2, Wine & Spirit
Universidad de 'San Andrés'
Master in Marketing & Communication, Marketing
Capacitarte
Programa Ejecutivo de Liderazgo, Liderazgo empresarial
ABOUT SOFIA AGUILAR
Master’s graduate with international experience in marketing, trade marketing, and strategic project management. Successfully led campaigns and partnerships across diverse regions, delivering measurable business impact. Strong expertise in data-driven decision making, market research, brand strategy, and trade execution in competitive global markets. Passionate about working at the intersection of branding, consumer insights, retail execution, and storytelling.Diplômée d’un Master, avec une solide expérience en marketing international, trade marketing et gestion stratégique de projets. J’ai mené avec succès des campagnes et des partenariats dans différentes régions, générant un impact mesurable sur la performance commerciale. Je possède une forte expertise en prise de décision basée sur les données, études de marché, stratégie de marque et exécution trade dans des environnements mondiaux compétitifs. Passionnée par le branding, les insights consommateurs, l’exécution retail et le storytelling.
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