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Alexander R. Guerra Perales
Co-founder, Executive Board Member @Liv Marketplace
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WORK HISTORY
Co-founder, Executive Board Member @Liv Marketplace
San Francisco, CA, US
EDUCATION
HEC Paris
Term Exchange, Finance, Mergers & Acquisitions
MIT Sloan School of Management
Executive Education, Strategy and Innovation
Tecnológico de Monterrey
Bachelor of Science, Industrial Engineering
Harvard Business School Online
Executive Education, Strategy and Innovation
UCL
Master of Science, Business Administration and Management
Esdes Business School
Term Exchange, International Business
ABOUT ALEXANDER R. GUERRA PERALES
Architecting the AI Platform Economy | Strategy, Monetization & Governance at ScaleAt Uber, I was part of the team that built and operated the global SuperApp strategy and the AI/ML incentives engine that drove the company to profitability. This was a masterclass in designing high-scale revenue models, dynamic pricing systems, and the monetization architecture required to sustain a global digital ecosystem.That experience led me to execute that same playbook from the operator side, leading platform strategy, monetization, and enterprise governance for a regulated digital bank serving 20M+ users in an emerging market. Different constraints, same ambition.Today, I work at the intersection of growth, data, and discipline; where digital platforms need to scale profitably using AI, governance is a strategic lever, and the business model still has room to evolve. That’s where I do my best work, and that’s the kind of challenge I enjoy the most.
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