Matthew Bennett
Director & Head of Growth and Performance Marketing @Tangerine
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WORK HISTORY
Director & Head of Growth and Performance Marketing @Tangerine
EDUCATION
Wilfrid Laurier University
Undergraduate, Honours Business Administration and Honours Computing and Computer Electronics
ABOUT MATTHEW BENNETT
I am an established Digital and Performance Marketing leader with 13+ years\' experience across Digital and Marketing in the Financial Services industry. Driven by leading large teams and transformation to achieve significant growth, my authentic leadership approach has developed and enabled top performing teams to apply a performance mindset and agility to marketing execution. Across Tangerine and CIBC, I\'ve enabled Enterprise transformation and revenue growth with cutting-edge technology, disciplined data-driven insights, and marketing frameworks to identify high-impact opportunities to drive brand awareness, lower client acquisition costs, optimize on lifetime value, and maximize profitability.
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