Craig Birch
Growth Partner @Brandwidth
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WORK HISTORY
Growth Partner @Brandwidth
London, GB
Responsible for leading end-to-end sales engagement across the business, including qualification, discovery, proposal development, commercial structuring, and negotiation of complex digital and ecommerce projects.I work across key sectors including manufacturing, distribution, wholesale, and enterprise B2B, supporting global clients across the UK, Europe, Australasia, and the USA.Alongside direct deal leadership, I support the leadership team on sales and marketing strategy, helping shape positioning, pipeline focus, partner strategy, and go-to-market activity to ensure commercial efforts are aligned with business priorities.The role also includes representing the business at leading industry exhibitions, conferences, and partner events, building strategic relationships, developing pipeline opportunities, and positioning Brandwidth and its platforms within the wider digital commerce ecosystem.
ABOUT CRAIG BIRCH
I’m an Agency Sales specialist focused on B2B commerce, with extensive experience supporting creative and technology-led agencies. Through my work with Agency Sales Pro, I help agencies move from reactive, unstructured selling to a controlled, repeatable sales process that drives consistent growth.I operate as a commercially driven closer and growth strategist, working directly with leadership teams to take ownership of pipeline performance—managing inbound demand, qualifying opportunities with precision, and leading high-value client engagements. My approach is rooted in structure and commercial clarity: I translate complex requirements into well-defined scopes, align internal teams around delivery, and position proposals in a way that protects margin while increasing close rates. I thrive in direct client engagement, where I can lead the conversation, challenge where needed, and maintain momentum through to close.With over 30 years’ experience across client engagement, design and eCommerce, I have built and scaled a successful agency to 50+ employees prior to exit. That experience now underpins the work I do with other agencies—driving measurable growth through a shared-reward model and consistently delivering six-figure revenue uplifts.Alongside delivery, I specialise in training agency sales teams through Agency Sales Pro—equipping them with practical frameworks, qualification discipline, and conversation control techniques that can be applied immediately within live opportunities.I’ve secured and led strategic projects across a wide range of sectors, including:Arts, Heritage & Culture: National Gallery, British Museum, RBG Kew, Historic Royal PalacesFashion & Apparel: Ping, Gill Marine, John Smedley, Winser London, Start-Rite ShoesB2B: McFarlane Packaging, Insights, Robert Lee, Hornby, Mishimoto, Vufold, Munster JoineryHome & Garden: Rayware Group, Horwood Homes, SIG, Cooksmill, Grunwerg, Outdoor ToysFood & Drink: Moët & Chandon, Fine Food Specialist, Delice de France, The Fine Cheese Co.Pharmaceuticals: Gilson, Virbac, VertexIf you’re a small to mid-sized agency looking to bring structure to your sales approach, improve conversion, and create capacity without adding overhead, I can take ownership of your sales function on a shared-reward basis.For larger agencies, I offer a flexible alternative to hiring a full-time senior sales lead—bringing executive-level sales capability, structured process, and proven methodology to help you win more of the right work, without the fixed cost commitment.
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