Aga K.
Global Marketing and Brand Manager @Wing Group
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WORK HISTORY
Global Marketing and Brand Manager @Wing Group
Spearheaded the UK and global launch strategy for a prominent marine and survival equipment manufacturer, driving brand visibility and market penetration across retail, military, and commercial sectors. Brand Strategy & ExecutionMy work centers on adapting and implementing brand strategies across markets, ensuring alignment with overarching brand objectives while crafting culturally relevant messages. My approach is proactive, using regional insights to guide content that resonates with varied audiences. Go-To-Market Strategy & Launch PlanningI’ve successfully led product launches, tailoring GTM strategies to fit local landscapes and collaborating with distributors to ensure seamless asset distribution. My responsibilities also include stock planning for launches, guaranteeing a consistent, high-impact market entry. Social Media, PR & Content CreationWith a keen eye for content that connects, I develop social media strategies, manage email campaigns, and oversee digital and print media to build brand presence. I collaborate closely with ambassadors and partners to produce on-brand, authentic content that elevates our message across channels. Event & Trade ManagementFrom in-store branding to trade show experiences, I craft cohesive, memorable brand experiences. My role includes designing event assets, planning trade shows, and aligning retail partners with our brand values, ensuring consistency at every touchpoint. Ambassador & Sponsorship ProgramsWorking with brand ambassadors, I curate content that tells our story authentically, from social media content to video testimonials. I also lead partnerships with sponsors to produce collaborative content that supports our brand initiatives in the outdoor and water-related industries.
EDUCATION
Solent University
Bachelor's degree, Interior Design with Decoration
ABOUT AGA K.
At Mustang Survival, strategic marketing is the cornerstone of our success, where I lead…
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