Afrose Anvar Malik B
Senior Digital Marketing Executive @Hashinclude Digital Marketing Agency
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WORK HISTORY
Senior Digital Marketing Executive @Hashinclude Digital Marketing Agency
Palakkad, IN
Senior Digital Marketing ExecutiveHashInclude Digital Marketing Agency(Sister Company of Techfifio Innovations)I manage and optimize performance-driven digital marketing campaigns focused on lead generation, conversions, and ROI.Key Responsibilities & Achievements:Planned, executed, and optimized Google Ads (Search, Performance Max) and Meta Ads campaigns for B2B and B2C clientsGenerated high-quality leads and business enquiries for software companies, travel agencies, real estate, e-commerce, and service-based businessesPerformed keyword research, audience targeting, funnel optimization, and A/B testing to improve campaign performanceReduced cost per lead (CPL) and improved conversion rates through data-driven optimizationsMonitored and analyzed KPIs including CPC, CPA, CTR, ROAS, and conversionsCollaborated with design and content teams to create conversion-focused creatives and ad copiesProvided regular performance reports and actionable insights to clientsSkills & Tools:Digital Marketing | Performance Marketing | Google Ads | Meta Ads | WordPress Development | SEM | Lead Generation | Campaign Optimization | Search Engine Optimization | ROI-Focused Marketing | Marketing & Budget Planning Open to Senior Digital Marketing / Performance Marketing opportunities in UAE & Middle East.
EDUCATION
Bharathiar University
Master of Business Administration - MBA, Business Administration and Management, General
Bharathiar University
Master of Business Administration - MBA, Marketing/Logistics
Nehru College of Management
Master of Business Administration - MBA, Marketing & Logistics
ABOUT AFROSE ANVAR MALIK B
I am a passionate Digital Marketing Specialist specializing in Meta Ads, Social Media Marketing, PPC and SEO with a strong foundation with an MBA in Marketing and certifications in Digital Marketing. I deliver data-driven campaigns that yield measurable results.Through experience, I have handled campaigns that doubled engagement and leads for my business by 30% respectively. For instance, while interning I designed SEO strategies that resulted in the growth of website traffic by 20%. I further optimized social media campaigns with a growth of 15% in audience reach. Besides all that, I am also skilled in using Photoshop and Illustrator for visual appeal to drive engagement through great content.I would love to engage with innovative digital strategies for strong brand identities and meaningful connections. I look forward to collaborating with progressive businesses to develop impactful campaigns that drive measurable ROI.
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