Anni Valkama
Brand Manager @Playtonic Ltd
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WORK HISTORY
Brand Manager @Playtonic Ltd
Staffordshire, GB
Responsible for developing and executing long-term marketing strategies and go-to-market plans for titles under the Playtonic Games and Playtonic Friends umbrellas. The role also involves ownership of relationship management with relevant creative and MarComms partners along with ownership of the company\'s PR strategies.Worked on: Yooka-Replaylee, CorpoNation: The Sorting Process, Victory Heat Rally, Cattle Country (launch activation), Elsie (early marketing support), Dunk Dunk, and Lil Gator Game: In the Dark
EDUCATION
Tammerkosken lukio
Finnish Matriculation Examination, Maths, Finnish, English, History, Philosophy
Loughborough University
Bachelor of Arts - BA, History and International Relations
ABOUT ANNI VALKAMA
Finnish with almost 10 years in the UK. An award-winning and award-nominated games marketer, speaker, and writer whose built their career in the indie gaming space. I have a passion for networking, EDI and accessibility. Having worked on over 50 titles and across all elements of the MarComms ecosystem from marketing to PR, influencers, partnerships, events, and social media, I know what it takes to deliver effective GtM for indies. Currently working at Playtonic as a Brand Manager looking after the Yooka-Laylee IP along with titles under the Playtonic Friends publishing label.
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