Adrienne Taylor
Senior Project Leader, Sales Enablement @Independence Blue Cross
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WORK HISTORY
Senior Project Leader, Sales Enablement @Independence Blue Cross
Philadelphia, PA, US
Execute and document Sales & Marketing projects from concept through post-implementation using project life cycle (lean) methodology, continuously communicating with stakeholders. Support Telesales, Field Sales, Group Sales, Broker Sales, and Medicare private exchange channels. Subject-Matter Expert (SME), business-technical translator, providing solutions and managing product and sales program implementation, analytics/data visualization projects, for sales enablement, sales effectiveness and technology integration/enhancement deliverables. Responsible for plan data and sales vendor system on-boarding. Promoted from Contractor: February 2015.• Managed development and deployment of proprietary agent tools (software), agent recruitment and training (program, compliance, sales enablement, and sales effectiveness): Resulted in year-over-year enrollment growth (per retail event) by 175%. Retained exchange membership at ~90% and grew by ~30%.• Account Management to support the Medicare private exchange and retail channel customer journeys from pre-sale beyond enrollment (yielding ~$75M in top-line revenue): Guide integration of product data, sales/enrollment scripts, and other marketing materials; develop and deliver product and program training to sales agents. Manage reconciliation of fall-out, customer and vendor escalations.• Leverage industry and business best practices, apply DMAIC and human-centered design concepts to program data to yield impactful programs: Develop and review program dashboards (leveraging data warehouse and Tableau) and continuously evaluate opportunities to drive growth, increase retention, and improve cost effectiveness within sales channels. Plan and facilitate ethanography/ human-centered design sessions with internal and external stakeholders to offer customer-focused solutions to business problems.Completed Building Blocks Management Training Program June 2023.
EDUCATION
The George Washington University
Psychology, Minors: English, Philosophy
Hawaii Pacific University
MBA Candidate, IS Concentration: Business Analytics
SKILLS
ABOUT ADRIENNE TAYLOR
Strong systems thinker with direct organizational, program management and human-centered design experience seeking robust opportunities in Philadelphia.Specialties: business development, business intelligence, business process, content management, contract management, customer relations, directing, due diligence, editing, event management, finance, financial, forecasting, functional, fundraising, government, investments, leadership, legal, marketing, mergers, microsoft office, negotiation, organizational skills, process engineering, public speaking, reports, research, risk management, strategic
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