Adrienne Smith
Senior Digital Strategist @Evolving Web
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WORK HISTORY
Senior Digital Strategist @Evolving Web
Montreal, QC, CA
My role spans multiple functions with the goal of delivering impactful digital services to satisfy user needs, client budgets and technical feasibility.As a member of the Design team, I- lead quantitative and qualitative discovery activities to craft strategies for website builds and redesigns- inventory and audit existing content to develop intuitive and flexible information architecture and navigation solutions- collaborate with UX and UI designers as well as technical and solutions architects to ensure underlying content structures match target user experiencesSelected projects:Planned Parenthood Direct: https://plannedparenthooddirect.org/ McMaster Engineering: the Way: a member of the Strategy & Growth teams, I- accompany clients to elicit needs and define requirements for future work phases (now, soon, later)- draft statements of work in collaboration with account and project managers with an eye to matching production activities with target objectives and constraints- act as a thought leader, regularly presenting at industry conferences (DrupalCon, Taxonomy Bootcamp, PSEWeb, etc.)- contribute to responding to requests for proposal and pitches to win new client business
EDUCATION
McGill University
Masters, Library and Information Studies, Knowledge Management
McGill University
Bachelor of Arts, Women's Studies and Anthropology
SKILLS
ABOUT ADRIENNE SMITH
Dynamic team leader and player focused on pinpointing the sweet spot between user needs and business objectives in digital projects. Deftly moves between client facing and internal roles with a knack for cultivating solid relationships across multiple disciplines. Passionate about encouraging collaboration, facilitating knowledge sharing and helping people work better and smarter.Specialties- Information architecture, content modelling, taxonomy and ontology development - User research, workshop facilitation and focus group moderation to elicit needs and requirements- Team and individual coaching and mentorship across hard and soft skillsFluently bilingual (English, French) and skilled at adapting communication for multiple audiences (technical, production, executive)Dual (American, Canadian) citizenship
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