Adrien Ayffre
Communication Manager @Via Id - Mobivia
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WORK HISTORY
Communication Manager @Via Id - Mobivia
Via ID is the investment fund and start-up accelerator of the Mobivia group (Norauto, Midas.).Management and strategy- Supervision of a work-study student, development of her skills and project management- Steering the redefinition of Via ID\'s positioning with the CODIR and Mobivia, including the redesign of the brand platform (language elements, graphic charter).External communications- Management of Via ID\'s LinkedIn account and supervision of the redesign of the website- Organisation of events to boost Via ID\'s visibility (networking, round tables, webinars)- Development of communication plans for Via ID\'s strategic initiatives: Moove Lab, Mobility Club and European Startup Prize for Mobility (co-founded by Via ID and the European Parliament)- Financial communication and press relations managementInternal communication and synergies with Mobivia- Development of an internal strategy to strengthen Via ID\'s reputation within Mobivia- Creation of content (articles, videos, visuals) and popularisation of complex subjects for thegroup- Working closely with Mobivia to align Via ID\'s initiatives with the group\'s priorities. Joint events, excursions to Norauto, Midas and Carter-Cash centres, etc- Organisation of team-building events and team seminars for employees- Support for the ‘Carton Plein’ association as part of the Mobivia Foundation.
EDUCATION
Université Grenoble Alpes
Licence, Information - Communication
Université de Limoges
Licence, Law
Université Grenoble Alpes
Master, Corporate communication
ABOUT ADRIEN AYFFRE
Strategic communication specialist, I support organizations facing complex and high-stakes challenges by combining executive advisory, leadership on key projects, and hands-on implementation. After starting out in the retail sector (crisis communication, employer branding), I led communications for Avere-France, the leading advocacy group for electric mobility, working closely with public authorities and major industry players (Renault, Enedis, Stellantis…). I’m now Communication Manager at Mobivia (Norauto, Midas…), overseeing the communication strategy of Via ID, its investment fund and startup accelerator. Alongside this, I co-run Le Nouvel Automobiliste, a media outlet dedicated to automotive news (40K monthly readers, 100K+ followers on Facebook). Also passionate about theatre and outdoor sports, I’m driven by the desire to engage, build trust, and make complex or sensitive topics resonate clearly and authentically.
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