Adrian Braine

CEO Business Innovation Leader Product & Go to Market Expert @Candescence

Newbury, GB

Candescence is a consulting company specialising in business innovation, entrepreneurship and go to market strategies that help companies create outstanding commercial impactI founded Candescence recognizing that deficiencies in approach, expertise or resources are often to blame; Candescence is a commercial partner that provides these capabilities. We help build great companies with products that get to market fast and drive revenue growthProjects -Advisory board The SelfCare People covering product roadmap, life cycle management and strategy for integrated medical devicesLed product management of a SaaS based, FMCG supply chain product that delivered several million dollars of revenue growth for a supply chain qualification company. Driving product requirements and roadmap with a global FMCG client and managing implementation by an off-shore development teamIncreased revenue generation capability for a company providing SaaS based psychometric products. Creating a solutions business model that enabled revenue per user growth through cross/up-selling of its product and training servicesDirected a commercial partnership that enabled a manufacturer of gas detection instruments to grow revenue by re-badging its products for sale by a global gas supply company. Managing the partner interface and coordinating internal resources to successfully deliver the partner’s requirements on time and budgetLaunched a new “in street” gas detection product and enabled its expansion into European markets for a manufacturer of gas detection instruments. Developing a full sales enablement package, service manual and customer training video and delivering the sales support programConducted commercial due diligence of a multi-million dollar USB 3.0 investment by two venture capital investors

Oxford College of Marketing

CIM Professional Diploma in Marketing, Marketing

University of Brighton

BSc (Hons) Electrical & Electronic Engineering, Electronics

Newbury College of F.E.

City & Guilds Full Technological Certificate, Electronics