Adriana Coleman
Marketing and Communications Manager @Dignity Health Management Services Organization
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WORK HISTORY
Marketing and Communications Manager @Dignity Health Management Services Organization
Develops strategic messaging, value proposition, and content development. Coordinates the implementation of new programs. Oversees research of multiple requests from business development leaders across the organization. Presents overall marketing plans and strategic direction for funding approval and support. Identifies needed resources, appropriate communications solutions and prioritization in departmental workflow. Reports within a matrix hierarchy system by having dual reporting relationships at the system and market level.Developing, recommending and implementing marketing plans for services; collaborating on brand positioning, databases and direct response. Serves as Marketing’s point of contact for incoming requests for internal and external stakeholders which includes employee communications, provider/member marketing requests and overall general communications.Overseeing research of multiple requests from business development leaders across the MSO and assigned geographic areas.Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.
EDUCATION
University of California, Santa Barbara
BA
ABOUT ADRIANA COLEMAN
Marketing & Communications Manager
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