Adrian Rodriguez
Director, Strategy @Fusion, A Clm Company
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WORK HISTORY
Director, Strategy @Fusion, A Clm Company
Boise, ID, US
In my role, I lead the Fractional CMO Program at CLM Marketing & Advertising while serving as the Vice President of Marketing and Retail Sales at Commercial Tire. My diverse background in marketing and sales allows me to deliver tailored solutions that empower clients to achieve their goals effectively. I focus on strategic leadership and actionable insights to drive growth and enhance client relationships.
EDUCATION
Colorado State University
BS, Equine Science
Digital Marketing Institute
Digital Marketing Expert, Marketing
Colorado State University
BS, Ag Business
Duke University - The Fuqua School of Business
MBA, Business
Colorado State University
Minor, Spanish
Colorado State University
Master of Applied Industrial/Organizational Psychology (M.A.I.O.P.)
SKILLS
ABOUT ADRIAN RODRIGUEZ
Market planning and strategy professional with extensive experience in customer acquisition, business development and direct sales. Drive annual processes to execute business development and diverse marketing strategies, while leading tactical marketing GTM initiatives for targeted customer segments and unique customer experiences. Business Development through customer-centric and retention strategies with focus on effective implementation across the organization. Analyze, optimize and implement organizational changes both internally and externally resulting in sustainability and profitability. Lead diverse projects ranging in size and scope affecting the entire organization. Change management through targeted projects and processes. Provide training to a variety of stakeholders facilitating successful product launches, annual plans and organizational processes. Instruct, lecture and coach professional selling techniques, marketing and business development.
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