Adrian Katso

Email Marketing Executive @Boden

London, GB

Delivered BAU and automated campaigns across multiple international markets (UK, US, EU, AU) using Ometria, including personalised content to drive engagement. • Reported on campaign and automation performance, analysing key metrics in Excel to identify opportunities for optimisation. • Conducted frequent A/B testing to improve campaign performance, boosting CTRs and open rates. • Used Photoshop and Figma to edit and prepare creative assets for email campaigns, ensuring consistency across markets. • Collaborated using tools such as Miro, Adobe Creative Suite, and Monday.com to manage projects, delegate tasks, and streamline workflows.