Aditti Kataarre
Marketing Director @Aditya Group Of Institutions, Satna
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WORK HISTORY
Marketing Director @Aditya Group Of Institutions, Satna
Mumbai, IN
Developed and Executed Comprehensive Marketing Strategies: Designed and implemented data-driven marketing plans, incorporating VOC insights to tailor campaigns, resulting in a 25% YoY increase in customer acquisition and a 10-point improvement in NPS.• Led Brand Positioning and Awareness Initiatives: Spearheaded rebranding efforts, enhancing brand recall by 40% and establishing the organization as a market leader in its sector.• Managed a High-Performing Marketing Team: Built and mentored a 15-member marketing team, fostering collaboration and innovation, which led to a 30% improvement in campaign efficiency and ROI.• Optimized Digital Marketing Channels: Revamped the organization’s online presence, increasing website traffic by 50% and boosting social media engagement by 60% through SEO, content marketing, and targeted ads.• Drove Successful Product/Service Launch Campaigns: Conceptualized and executed multi-channel campaigns for product/service launches, achieving a 20% increase in qualified leads and a 15% rise in conversion rates.• Forged Strategic Partnerships and Collaborations: Established partnerships with industry leaders and influencers, enhancing brand visibility and credibility, resulting in a 10% increase in market share.• Implemented Analytics-Driven Decision Making: Introduced advanced analytics tools to track campaign performance, enabling real-time adjustments and improving marketing spend efficiency by 25%.• Organized High-Impact Events and Workshops: Planned and executed over 20 annual events, including product launches, webinars, and trade shows, attracting participants and strengthening customer engagement.• Pioneered Innovative Content Marketing Strategies: Launched a content hub featuring blogs, videos, and customer success stories, increasing organic reach by 35% and establishing the brand as a thought leader in the industry.
EDUCATION
Rajiv Gandhi Prodyogiki Vishwavidyalaya
BE, Computer Science
Santa Clara University Leavey School of Business
Master of Business Administration - MBA, Product Management & Marketing
SKILLS
ABOUT ADITTI KATAARRE
I am an end-to-end product marketer with 13+ years of experience leading campaign creation, product launches, demand generation, product development, partnership development, and project management. I excel at transforming strategic visions into actionable initiatives that drive significant market impact. From analysis and strategy to road mapping and execution, I leverage storytelling, AI and customer experience to achieve strategic market alignment, enhance customer satisfaction, and ensure go-to-market excellence. With a track record of success working with Fortune 500 companies, I deliver impactful campaigns and drive customer success through efficient service delivery and support.
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