Aditi Tiwari
Marketing Specialist @ABB
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WORK HISTORY
Marketing Specialist @ABB
Heidelberg, DE
EDUCATION
Gujarat Technological University (GTU)
Bachelor of Engineering - BE, Instrumentation and control
IBS Hyderabad
Master of Business Administration - MBA, Marketing
ABOUT ADITI TIWARI
Strategic marketing and consulting professional with 4+ years’ experience delivering data-driven go-to-market strategies, market assessments, and competitive intelligence for global clients. Adept at leading cross-border stakeholder engagement, developing pricing and portfolio strategies, and translating complex data into actionable insights. Proven track record in designing high-impact marketing campaigns, conducting events analysis, and building thought leadership assets. Experienced in GTM for Financial Services and emerging tech portfolios (AI, Telehealth, Retail & Food) with measurable results. Skilled in tools such as Power BI, Excel, and SQL, with a passion for leveraging analytics to drive business growth and social media tools like Sprinklr & Quid. Passionate about bridging strategy and execution to deliver innovative solutions that enhance brand visibility, capture market opportunities, and create sustainable growth.Currently seeking opportunities in marketing strategy, GTM, and business consulting where I can combine my analytical mindset with creative problem-solving to deliver measurable impact.~Expertise includes~- Go-to-Market Strategy & Execution- Market Assessment & Competitive Intelligence- Product & Portfolio Positioning- AI/Gen AI Marketing Initiatives- Stakeholder Management & Executive Presentations- Event Marketing & Sponsorship Strategy- Performance Tracking & Data Visualization (Power BI, Tableau, Excel)- SEO Optimization & Digital Content Strategy
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