Aditi Rathod
Growth Marketer @Mymuse India
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WORK HISTORY
Growth Marketer @Mymuse India
Mumbai, IN
EDUCATION
MCT's Rajiv Gandhi Institute Of Technology
Bachelor of Engineering
IIDE - Indian Institute of Digital Education
Certification
Ramnarain Ruia College - Mumbai
Junior College
ABOUT ADITI RATHOD
Hey there! I\'m Aditi, currently thriving at MyMuse India, driving growth through multi-channel marketing! But before this, I honed my skills at Hungry Folks Media, leading a team of 3 as a Performance Marketing Manager. Here\'s how I\'ve been making a difference: Email Marketing: Successfully maintaining open rates of over 25% for an email list of 100K+. Led a campaign in June 2023, that smashed our 1-day sales record, generating over ₹16.5 Lakhs. For our latest product launch in January 2024, drove 42% of the launch revenue through Email & WhatsApp campaigns. WhatsApp Whisperer: Built our WhatsApp channel from scratch, achieving that coveted green tick. Optimized flows for post-purchase, COD, cart recovery, and even 2-way conversational campaigns. Beyond Email & WhatsApp: Helped the team optimize Facebook & Google Ads early on. Leading our SEO efforts, landing us on the 1st page for over 15 priority keywords. Launched a successful referral program that brought in 1200+ signups. I\'m always up for a challenge and passionate about learning new things. If you\'re looking for someone who can drive growth through creative and data-driven marketing, connect with me!
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