Aditi Bhagwat

Digital Marketing Manager @Keywordio

Pune, IN

Managed Online Marketing for EU, Indian, & USA region clients• Have been working with a wide range of industries – E-commerce, Fashion, Apparel, Food, Cosmetic, Cleaning Services, Fitness & Education Industry• Responsible for End to end client communication, understanding their Business pain points & requirements to achieve the digital growth• Developed & Execute Strategy for Search Engine Marketing platforms including Google Ads, YouTube Ads, and Facebook & Instagram Paid Ads to achieve client\'s KPIs• Launch different campaigns on Google Ads (Search, Shopping, Video, Display & Performance Max Campaign), planning & allocating campaign budget • Monitor accounts daily / monthly budget & optimize keywords, ad copy, extensions, bids, impression share, CTR, Conversion, Conversion Rate, Remarketing & Placement lists• Launch Social Media Campaigns using the Sales Funnels approach, Facebook Page & Instagram Account Audit, Facebook Ads account Audit, Pixel & Conversion API Set Up, Website Analysis & Suggest new changes in the website if needed• Optimize the campaigns on a regular basis to achieve the targets of Conversions, ROAS, Brand Visibility and allocate budget among the different platforms• Creating reports using different online & in- house tools and presenting it to the clients on weekly & monthly basis• Sharing ideas with the Software development team to develop in-house tools like CSM Dashboard, Ad Scheduler, Create Ad Page, Remarketing List Tool, Merchant Center Products Disapproval & Ad Help Dashboard• Communicate with team members and management on project development & results to meet client goals

Savitribai Phule Pune University

Master of Business Administration (M.B.A.), Marketing