Aditi Basu
Director, Marketing @TCG Digital
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WORK HISTORY
Director, Marketing @TCG Digital
EDUCATION
Jadavpur University
M.Tech, Biotechnology
St Xavier's College
Bachelor's degree, Chemistry
SKILLS
ABOUT ADITI BASU
Solution focused and result oriented! 18+ years industry experience in Marketing & Strategy, GTM advisory, client consulting, marketing operations and digital marketing At Capgemini, I was leading the demand creation engine for hypergrowth portfolio priorities, the end goal being generating new revenue streams, new logo acquisition, building on customer intimacy and continuous engagement. Key skills - GTM advisory, content strategy for thought leaderships, white papers. Concept creation for marketing strategies in line with strategic vision, Personalization, Content Marketing, Demand Generation, Lead nurture, Inbound/Outbound Marketing, Positioning & Awareness, Paid and Owned media.At Frost & Sullivan I was Lead Client Consultant in business advisory - advising clients on market entry, GTM, product launch, M&A. I was also responsible for client acquisition and Frost & Sullivan executive summitsI believe my ability to adapt and lead in a constantly evolving landscape is one of my biggest strengths and that is crucial for success in an ever changing dynamic world!
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