Adina W. Wasserman

Director of Research @Marketing General

Fort Lauderdale, FL, US
EMAILS
a••••••••@marketinggeneral.com
MOBILE NUMBERS
+19•••••••16

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WORK HISTORY

Sep 2008 — Present

Director of Research @Marketing General

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Responsible for the growth and financial health of the Research Department, including increasing gross profits, maintaining budgets, developing new business and closing sales. Manage, train, and supervise staff members, and ensure that the research projects conducted are of a high quality and support the marketing efforts of the client. I\'m skilled in both qualitative and quantitative research methodologies, and have worked with multiple industry verticals.

EDUCATION

1997 — 1999

Florida State University

PhD, Psychology, Research

1994 — 1997

Florida State University

Master's degree, Psychology

1989 — 1993

University of Michigan

Bachelor's degree, Psychology

SKILLS

AnalysisMarketing CommunicationsManagementConsumer BehaviourSocial Media MarketingMarket ResearchQuestionnairesEthnographyFocus GroupsOnline AdvertisingQuestionnaire DesignPrimary ResearchQualitative ResearchQuantitative ResearchMarketing ResearchDigital MarketingCopy TestingOnline ResearchData AnalysisData CollectionBrand DevelopmentSegmentationDirect MarketingResearchSurvey ResearchAdvertising ResearchCustomer InsightCompetitive IntelligenceMarketing StrategySurvey DesignAnalyticsStrategyResearch DesignIntegrated MarketingBrand EquityMarketingDatabase MarketingStatistics

ABOUT ADINA W. WASSERMAN

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