Adi Clark

Director, Business Intelligence Group, Emea @Herbalife

Northampton, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2020 — Present

Director, Business Intelligence Group, Emea @Herbalife

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Reporting to the WW VP of Business Insights and Analytics, leading a team of 15 analysts across the region.· Identify and deliver meaningful and insightful analysis projects to senior stakeholders, from sales and marketing to operations and finance.· Collaborate with Corporate IT and Analytics functions to ensure the data infrastructure is fit for purpose, while removing bottlenecks and duplication.· Represent the Region on a WW project board for the migration of the BI platform from MicroStrategy to PowerBI· Motivate and inspire the analysts to look for the insights and tell the story, instead of just delivering numbers. Anticipate the next question, and remove the“So what?”response· Created a portal where all regular reports and adhoc analyses are stored and made easily accessible to stakeholders, encouraging self-service to reduce resolution time and wasted effort· Lead a monthly Key Metrics review with the Regional RVPs, highlighting areas of focus· Lead a monthly Product Performance meeting, focussed on recent product launches and identifying existing products that are under-performing with potential for delisting· Deliver a monthly sales forecast, used as an independent comparison of the forecasts compiled by the front of house teams· Work closely with the Research team to help discover the“Why” as well as the“What”

EDUCATION

N/A

Sheffield

Bachelor of Science

1986 — 1990

Sheffield Hallam University

BSc, Systems Modelling

SKILLS

Marketing StrategyCustomer InsightSegmentationBusiness IntelligenceDirect MarketingEmail MarketingDatabase MarketingCrmDigital StrategyDigital MarketingCustomer AnalysisB2bMarketing CommunicationsStrategyMarket ResearchResearchMarket AnalysisTeam ManagementMarketingCampaign ManagementManagementMulti-Channel MarketingAnalysisWeb AnalyticsE-CommerceOnline MarketingIntegrated MarketingBusiness StrategyPpcBusiness DevelopmentNew Business DevelopmentB2b MarketingRelationship MarketingLeadershipMarketing ResearchOnline AdvertisingSalesMarketing ManagementAccount ManagementAnalytics

ABOUT ADI CLARK

Track record of using data and business intelligence to deliver insight aimed at solving…

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Adi Clark — Director, Business Intelligence Group, Emea at Herbalife in Northampton, GB | Unifers