Adele Mitchell
Head of Marketing @TXO
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WORK HISTORY
Head of Marketing @TXO
Responsible for global marketing strategy and execution across the TXO Group, serving customers in over 150 countries:Leading marketing strategy and execution across brand, digital, content, and customer experience.Driving growth and commercial impact while championing sustainability and circular economy principles.Enhancing global brand presence and market positioning in sectors including fixed, mobile, and broadband telecoms, critical communications, energy, and rail.Introducing innovative marketing approaches to deliver measurable business outcomes and strengthen TXO’s leadership in full network lifecycle solutions.
EDUCATION
CIM | The Chartered Institute of Marketing
DipM, Professional Postgraduate Diploma in Strategic Marketing
University of the West of England
1st Class BSc (Hons), Marketing and Health Science
SKILLS
ABOUT ADELE MITCHELL
From building brands to transforming how organisations connect with their audiences, I’ve spent more than 17 years shaping marketing that drives growth, innovation, and lasting impact.Since July 2025, I’ve led TXO’s marketing function, taking ownership of strategy and execution across brand, digital, content, and customer experience. I thrive on tackling rebrands, website evolutions, and complex campaigns, blending strategic vision with hands-on execution. My focus is on strengthening brand presence, accelerating growth, and ensuring marketing delivers clear commercial outcomes while championing sustainability and circular economy principles.I’m passionate about empowering teams, nurturing talent, and fostering collaboration across functions, ensuring marketing is fully aligned with business strategy. With deep expertise in brand strategy, digital marketing, and SEO for large, complex sites, I’m known for introducing innovative approaches that create measurable impact.I thrive on shaping marketing strategies that anticipate change, drive business performance, and leave a lasting impact for the organisation, its people, and the markets it serves. My experience spans fixed, mobile and broadband telecoms, critical communications, energy including oil, gas and renewables, rail, and life sciences.
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