Adele Humphries
Marketing Manager @Hemming Group
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WORK HISTORY
Marketing Manager @Hemming Group
London, GB
From June 2023: Marketing Manager for Bridge design & engineering magazine (part-time)(full-time) Jan 2018-June 2023: Marketing & Design for Hemming\'s International Portfolio (encompassing Bridges, Highways & Stadia sectors) including strategy, planning, copywriting, branding & design, email templates & campaigns, social media marketing, partnerships, analytics, attending events & networkingFeb 2017–Jan 2018: Marketing & Design for Hemming\'s commercial teams, incorporating all product portfoliosDec 2012–Jan 2017: New \'in-house\' role responsible for the design & marketing of all Alad Ltd products covering the highways and stadium management industries, including magazines, events and awards eveningsNotable achievements to date:• Set up Alad Ltd\'s \'in-house\' design and marketing services from scratch (starting with one empty iMac!)• Set up various Wordpress websites from scratch• Created new branding & magazine design contributing to 237% increase in revenue (\"neat, clean inclusive design approach I find engaging\")• Transformed one magazine website to a full news site, and set up new weekly digest contributing to a 760% increase in users and a 665% increase in sessions• Grew magazine digital subscriber databases by 183% and Increased the annual Awards entries by 28% for 2017• Increased biennial event visitor attendance by 57% for 2016• Took \'Seeing is Believing\' event from p6 of Google search results to one of top 3 on p1• Been responsible for integrating Alad\'s marketing database and CRM system• Introduced and designed new digital cross-portfolio interactive media kits and printed \'swatch\' books• Introduced new software for lead generation across the business• Development of Design & Marketing Apprentice and Executive
EDUCATION
University of Greenwich
PGCE
Università per Stranieri di Siena
Italiano
Keele University
BA(Hons)
Oxford College of Marketing
DipCAM(DigitalM)
ABOUT ADELE HUMPHRIES
In the last 10 years, I have planned and implemented multi-channel marketing campaigns for various B2B products and events in the UK and internationally. I have very strong brand awareness and enjoy finding solutions to problems, as well as keeping abreast of the latest technology and digital marketing tools. A member of the Chartered Institute of Marketing, in the last five years I have also achieved their CAM Diploma in Digital Marketing. A creative individual with excellent time management skills and meticulous attention to detail, for over 25 years I have designed, marketed and project managed a variety of material from books, magazines, interactive brochures and animated digital presentations, to event and publication marketing collateral such as direct mail, print advertisements, animated web banners, email and social media campaigns, apps, websites and exhibition displays. I have also been instrumental in the set-up of departments, and have used my strong technical ability and teaching qualification to mentor and support staff in various software packages and good practice.
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