Adeel Farooq
Head of Digital Marketing @Muslim Aid Uk
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WORK HISTORY
Head of Digital Marketing @Muslim Aid Uk
GB
I lead the digital growth strategy at Muslim Aid UK, overseeing its eCommerce platform and driving donor acquisition, engagement, and retention through high-performing digital campaigns. With a strong focus on innovation and data-driven optimisation, I continuously explore new channels and opportunities to expand reach and increase impact. My goal is to deliver 20% year-over-year revenue growth by leveraging digital marketing to maximise donations and supporter loyalty.
EDUCATION
The University of Huddersfield
BSc (Hons), eCommerce & Multimedia
Lancaster University
Executive MBA
SKILLS
ABOUT ADEEL FAROOQ
Senior digital leader with over 20 years of experience driving digital transformation, strategy, and innovation across the charity, eCommerce, and SaaS sectors. My expertise offers digital leadership, cross-functional team management, data-driven decision-making, and delivering digital projects that enhance user experience, brand engagement, and revenue growth. My expertise spans a wide range of areas, including e-commerce business development, affiliate marketing, search engine marketing, lead generation, content marketing, display advertising, email marketing, influencer marketing, native advertising, and social media marketing. This diverse experience equips me to craft data-driven, impactful strategies that drive growth and innovation. Digital Transformation & Strategy – Driving organisation-wide digital transformation initiatives that align with strategic goals, enhance operational efficiency, and deliver measurable audience and income growth. Leadership & Cross-Functional Team Management – Leading high-performing digital, marketing, and technology teams, fostering collaboration across departments to deliver unified campaigns and strategic innovation. CRM & Data Analytics for Decision Making – Implementing data-driven insights and CRM integrations to optimise donor journeys, improve engagement, and guide evidence-based decision making. Digital Marketing & Fundraising Campaigns – Designing and executing integrated digital marketing and fundraising campaigns across search, social, email, affiliate, and influencer channels to increase reach and donations. Stakeholder & Agency Management – Building strong relationships with internal stakeholders, agency partners, and third-party suppliers to ensure delivery of high-impact digital projects and campaigns. Website UX & Accessibility Optimisation – Leading website redevelopment projects focused on enhancing user experience, accessibility, and conversion performance through data-informed design. Budgeting, Forecasting & ROI Analysis – Managing substantial digital marketing budgets, forecasting performance outcomes, and analysing ROI to allocate resources efficiently and maximise impact. Project Management (Agile, Scrum) – Overseeing end-to-end delivery of digital and technology projects using Agile and Scrum methodologies to ensure timely, cost-effective, and high-quality outcomes.
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