Addie Smith
Marketing and Communications Manager @Sk Films
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WORK HISTORY
Marketing and Communications Manager @Sk Films
EDUCATION
Western University
Bachelor of Musical Arts, Voice Performance
Humber College
Graduate Diploma, Arts Administration and Cultural Management
Western University
Artist Diploma in Performance, Voice Performance
SKILLS
ABOUT ADDIE SMITH
I am a senior marketing, communications, and audience engagement leader with 15+ years of experience building relevance, growth, and community across arts, education, not-for-profit, agency, and public-sector environments.My work sits at the intersection of brand, strategy, programming, and audience development. I specialize in helping organizations clarify their purpose, strengthen their voice, and translate creative vision into measurable impact, whether that means growing audiences, modernizing communications, or leading cross-functional teams through change.Across my career, I have- Led multi-disciplinary teams spanning marketing, education, digital, programming, and community engagement- Built and repositioned brands in legacy and mission-driven organizations- Developed strategies that increased reach, revenue, and public relevance- Managed complex stakeholder environments across boards, funders, artists, agencies, and government partnersI bring a creative mindset, but I operate as a builder: turning ideas into systems, narratives into engagement, and vision into execution.Currently, I am consulting through Addie & Co. Creative Services while exploring opportunities where creativity, strategy, and social impact meet.
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