Adam Wright

WORK HISTORY

EDUCATION

SKILLS

ABOUT ADAM WRIGHT

Hi, I’m Adam.I spent years on the brand side of FMCG, running digital marketing for a global business. Part of that job was overseeing sampling. Briefing agencies, setting up and running campaigns. And for a long time, I accepted what most brand managers accept - you run sampling campaign and never really understand what happened after someone tries a product. Then I started asking harder questions. What did we actually learn about the people who tried the product? What happened to that audience after they tried it? Could we use any of the data for the next one? The answer was almost always no. The sampling category had a reach problem dressed up as a results problem. Vendors optimised for volume because that\'s what the brief asked for. Nobody was building something that treated sampling as a data asset, or connected it to the commercial outcomes the business actually cared about. So I went looking for something better. I found Sampl, hired them to replace the agency we were using, and got a completely different quality of output. Better data, better targeting, results I could actually take back into the business. A while later, they asked if I wanted to help build it from the inside. It wasn\'t a hard decision. I\'m CMO at Sampl. We run digital sampling campaigns for FMCG and luxury brands. The difference is that we can give brands a qualified audience data, verified reviews, first-party opt-ins, and a direct line between trial and purchase. We\'ve worked with brand teams at NIVEA, Mars, Colgate, and Estée Lauder, as well as challenger brands running their first structured trial programme. 80% of our enterprise clients rebook within the year. If you\'re planning a launch, or trying to build an audience you actually own, I\'m usually worth talking to. DM me or connect and I\'ll respond.