Adam Szonyi

Global Director of Ad-tech Product Enablement & Consulting, Choreograph at Wpp @Choreograph

Düsseldorf, DE

Experienced Ad-Tech Professional specialising in the development and implementation of cutting-edge cookieless digital advertising solutions, audience insights strategies and media plan optimisation tools empowered by machine learning algorithms. Adept at navigating the evolving landscape of data privacy regulations and industry shifts, with a track record of creating innovative approaches to maintain effective ad targeting while respecting user privacy. Possesses a deep understanding of ad-tech ecosystems, data analysis, and audience segmentation techniques, enabling the optimisation of campaigns and media plans for maximum engagement and ROI. Proven ability to collaborate cross-functionally, lead teams, and communicate complex technical concepts to both technical and non-technical stakeholders.\\\\n\\\\n- Cookieless Advertising Strategy: Devise and execute strategies to ensure seamless transition to cookieless advertising environments. Identify alternative methods of tracking and targeting, such as contextual advertising, first-party data utilisation, and advanced machine learning algorithms.\\\\n\\\\n- Cross-Functional Collaboration: Collaborate with product managers, data scientists, engineers, and marketers to develop cohesive strategies that integrate cookieless advertising solutions seamlessly into existing ad-tech platforms. Facilitate communication between technical and non-technical teams. Lead and mentor a team of ad-tech professionals, fostering a culture of innovation and collaboration.\\\\n\\\\n- Innovation and Research: Stay at the forefront of industry trends and emerging technologies related to cookieless advertising and audience insights. Identify opportunities to leverage AI, machine learning, and predictive analytics for more accurate targeting and improved campaign outcomes.\\\\n\\\\n- Client Consultation: Engage with clients to understand their advertising goals and objectives, and provide expert guidance on how cookieless advertising solutions can best meet their needs.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Budapest University of Economics and Business

Bachelor's degree, Economics with an International Business Major, International Business Economics

Avans University of Applied Sciences

Bachelor's degree, Business Administration, International Business Management