Adam Naisbitt
Author - Ai in Marketing @Project 95
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WORK HISTORY
Author - Ai in Marketing @Project 95
London, GB
An independent project exploring whether AI is capable of doing 95% of marketing, with a focus on hands-on experimentation and applied use cases. Sharing what I learn along the way.
EDUCATION
Turton Sixth Form, Bolton
A-Levels, Maths, Biology, Chemistry, General Studies
Bury College
Small Animal Care
CIM | The Chartered Institute of Marketing
Level 6, AI in Marketing
ABOUT ADAM NAISBITT
I help products (sometimes entire companies) find that groove where marketing works and sales grow month-on-month.Over the past 15+ years I’ve led product marketing and go-to-market strategy across startups, scale-ups, and global brands - taking products from early traction to funding, acquisition, and long-term revenue growth. Most of my work is in tech and SaaS, but I\'ve been hired to lead a few unusual campaigns too. Examples of what that looks like in practice:LMS PLATFORM: Rebuilt positioning and GTM execution, moving the business from stalled growth to acquisitionSAAS PLATFORM: Redesigned GTM strategy and delivered three years of sales targets in three monthsTICKETING APP: Led zero-budget growth initiatives, reaching 2.5M+ people and acquiring 100k users in eight weeksLIVE MUSIC: Reversed declining ticket sales across a portfolio of A-list artists, driving 10× week-on-week growth in a contracting marketB2B CONSULTANCY: Designed and owned marketing strategy for a collaboration between two global tech consultancies, contributing multi-million-pound pipeline impactMOBILE APP STUDIO: Reversed inbound decline, increasing qualified pipeline by 50%(~£1.5m) in a down marketWhat makes me different as a Product Marketer is my technical background. I understand the realities of building and scaling products - and how to talk to the people who do. And I know how to leverage AI across the whole PMF and GTM process. Not hype. Not magic prompts. Just using AI where it actually helps products win.If you want faster traction, fewer wrong bets, or better leverage from a lean team or budget, DM me. I\'m happy to give you an honest view on your marketing - and where AI, or a just a fresh perspective, can help you find your own groove.And if you\'re looking for advice more than hands-on help, I recently founded PRJ95 where I\'ll be sharing what I’ve learned applying AI to real marketing and growth problems. If you’re a founder, marketer, or builder exploring how to use AI in your own marketing, feel free to follow along - I hope you find it useful-Selected credits:\"One of the UK\'s leading online marketers\"- Chartered Institute of Marketing\"Tech Genius\"- The Independent\"AI Whisperer\"- Agency Hackers\"Very smart folks\"- BBC TechnologyMedia Appearances:Wall Street Journal • Mashable • Marketing Week • Independent • Washington Post • London Standard • Toronto Star • BBC News • BBC Technology • BBC Radio (various) • Huff Post • TEDx
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