Adam Gorley
Content Marketing Manager @Geotab
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WORK HISTORY
Content Marketing Manager @Geotab
Oakville, ON, CA
Hired to apply my creative and analytical skillset to develop customer-centric content campaigns for the fleet performance, operational efficiency, electric vehicle, and sustainability horizontals.– Campaign strategy and content creation: Collaborating with cross-functional team to develop targeted and data-driven campaigns that drive prospects across a wide range of industries to Geotab’s solutions. Using generative AI and project management tools to expedite and improve processes.** Example: Took ownership of and launched time-sensitive compliance campaign after team leader left, including solutions page, lead-gen ebook, blog posts, webinar, organic and paid social media, and ABM.– Performance measurement and reporting: Tracking and evaluating KPIs for pipeline contribution.** Example: Traffic to the CARB solutions page and blog post doubled after updating.Leadership: Managing a full-time marketing coordinator intern including onboarding, training, and supporting her development toward a permanent position.
EDUCATION
University of Toronto
Certificate, Digital Marketing Management
Ryerson University
Magazine and web editing
Concordia University
Bachelor of Arts, Philosophy
George Brown Polytechnic
Diploma, Information Technology
SKILLS
ABOUT ADAM GORLEY
I am a passionate content leader who loves to take on challenges and collaborate to create, execute, and track amazing campaigns that generate real demand.With over ten years in B2B content marketing and another seven in web and print editing, I know how to create content campaigns that people want to engage with.I understand how to speak to different audiences and channels, incorporate SEO best practices, coordinate across teams to run multiple campaigns simultaneously, maintain an editorial calendar, report on content performance, hire and manage staff and freelancers, and communicate clearly to ensure everyone is on the same page.See some of my work samples below and feel free to reach out to learn more!
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